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In my various author profiles I claim Irish blood & a Welsh heart. The latter is possibly more relevant than the former. I’ve never lived in Ireland & the last time I set foot in my mother’s homeland (my father’s heritage is half Irish) I was a little girl. Wales on the other hand has been my home for decades. I live here from choice & I love it. I love the people, my home town, the landscape & the language (even though my command of it is abysmal.) It pleases me to say, ‘I’m from Wales.’
Needless to say, the scenery, culture & folklore of my adopted home informed my writing. In terms of place, when I began seriously making up stories, I wrote about what I knew. Welsh villages & their often idiosyncratic inhabitants, the surroundings & a history shaped as much by mythology as fact. I wrote my Welsh books from my Welsh heart & dreamed of being a ‘Welsh writer’ – at least by association.
Being published by a Welsh women’s press was the realisation of that dream.

I’m proud to be published in Wales; to be called a Welsh writer & to have people ask me about the genesis of & settings for my stories. Along with many other writers living in Wales & published by a number of brilliant presses, I feel very strongly that we & our publishers are constantly fighting to be visible. Our books (fiction in particular) are often sidelined in Welsh shops as ‘of Welsh interest’ strongly & erroneously suggesting they are written exclusively in the Welsh language. They’re tucked away in this niche category rather than being displayed in ‘general fiction’ alongside the rest of the best of contemporary fiction currently flooding the market.
As authors (alongside our publishers) we’re doing our best to change the perception of Welsh fiction as particular or anachronistic. Where our books happen to be written is deeply important; being Welsh matters but it doesn’t make our books exclusionary, inaccessible, odd or of no interest because somehow, a largely London-centric publishing industry has decided, ‘no one’s interested in Wales.’
And the bookshops have to take some of the responsibility. Good books alone do not sell themselves. This is as mythical a perception as my dragon bones & ghosts! In Wales we struggle to promote our books. And it’s promotion above all that ensures visibility. However good a book is, without promotion no one will know about it. The big chain retail book outlets need to be kinder to us. Give us window space, inclusive shelf space, table top space & above all – the right to be seen as viable & as good as the rest! Their till receipts might cause them to be pleasantly surprised.

HONNO is a Welsh word meaning ‘that one (feminine) who is elsewhere‘ & it’s lovely & evocative.
But Honno authors & Welsh authors generally ought to be everywhere. I will never stop being proud to be a ‘Welsh writer’ albeit it one with Irish blood. (After all, we’re all Celts!) And I’ll bang on about being a proud Welsh writer until the dragons return to Wales!
A great post with food for thought as always, Carol. I know that when I start a novel by a Honno author I’m in for an excellent quality read so I don’t know why they are not being given the visibility they deserve. I so hope this will change.
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Thanks, Jan. We do too!
It’s good to know we have many fans & supporters.
And soon, you’ll be joining the ranks!
#WelshBooksMatter
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Couldn’t agree more with you Carol. it’s so frustrating to go into Cardiff to the only bookshop that the capital city can now offer, and find so little fiction from Welsh authors. Even the Welsh interest section is tiny.
Thats why I’v been trying to promote Welsh authors on my blog. It’s only a small gesture I know but big things can hopefully grow …
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Sigh… Same old complaint. I hear it all the time. Only a month after Snow Sisters was published a friend, planning on buying several copies as Christmas gifts, couldn’t even buy it in Cardiff Waterstones!
Your efforts are hugely appreciated. All any of us can do is keep banging away…
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Very true, Carol – it can be a hard slog to get ‘Welshness’ into mainstream. Honno do a great job but it’s an uphill struggle. Good to know that some readers actively seek out books set in Wales though x
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Yes, it’s gratifying. I love Irish books too & actively search them out. I’m sure (well, I think we know) visibility is an issue for some Irish writers too & Scottish. The problem seems to be getting the Big Guns to recognise what is really happening & take off their blinkers! Thanks for commenting, Wendy! xXx
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I’m always looking for more books by Welsh writers and I agree with you as a reader not much is done to promote Welsh writing. Gives me an idea. Is there something I could do on my little blog? Hmmm as a writer I always think I should write books and stories set in Wales since it’s where I’m from.
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I’m sure I speak for many Welsh writers when I say, anything you feel you could do to promote our books would be hugely appreciated! Just RTing this post would help!
I’m happy to discuss any idea you might have, Jen. Thank you! xXx
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Not sure how much difference a small blog like mine can make. Other than reading more Welsh books and talking about them. Have to think
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